It's so rewarding to be positive!

Every business model offers you many choices. How do you build your business - reflects your vision and choice. Sometimes, it may be easier to follow short cuts to increase sales and earn profits but in the long run, creating a positive brand is probably the only feasible option.

This belief of ours got validated again this year. At PT Universe, we follow certain practices and keep on observing trends of the market. One such observation threw light on some interesting facts.

This is related with PT Education. We have always tried to build up the brand around many positive features such as updated course ware, dedicated faculty, technology driven process engine, the spirit of Kar Ke Dikhayenge!, online doubt solving service etc. It is our policy never to comment about our competitors. When any enquiry asks about any competitor, we never talk negative. We just say, "We can only tell you about our offering. We are very sure that it will help you."

At different locations we face different competitors. One such local player put up very strong competition in at least two of our locations. Their strategy was simple. They tried to create anti PT market. Their entire game plan was negative. They tried to convert our every positive into negative. They spread rumours against us. Whenever any student visited them for counselling, their first sentence would be, "PT people are great marketers. They just zap you. Their entire focus is on convincing you to join them. If you go to meet them, they will definitely convince you." Sometimes they would say, "PT people are inhuman. If you are late by one minute, they would not allow you in the classroom." On one such occasion, their CEO told in the classroom, "PT people know some black magic!"

One very specific feature of teaching field is that many of the prospects are young boys and girls. A very high level of maturity may not always be expected from them. It is not impossible for crafty players to make use of this in their favour. It happened in this case also. With the passage of time, this competitor of ours started gaining some ground. Although they could never match our strengths and quality of delivery, they were able to capture nearly 30% of the market share in a duopoly market. The loss of market share was not very painful considering the continuous increase of market size. Still it was hurting our geometric growth targets.

Watching this negativity gaining some ground had been very disheartening. Some moments of introspection and policy review did occur, but ultimately we were able to stick to our policy of creating our brand by showcasing our positives only. On the other hand, our local competitor also stuck to his game plan and earned some quick profits by irrigating this anti PT constituency.

This year we saw entry of some new players in these two particular locations. And lo! In no time, this local competitor of ours lost nearly all of his business! And these new competitors hardly had any effect on us! When we analysed the situation, our faith and belief in creating a positive brand became stronger. We came to know that getting business by showing negatives of the competitors never helps in the long run. If player Y develops anti X market, it is not a pro Y market. And hence, entry of player Z will immediately hurt player Y, but not player X.

Yes! Ethical policies do make great business sense! It's always better to create Brand Equity by showcasing the positives! Some things never change and they should never change either.

Let us retain our positivity - in all circumstances!

Something very fundamental

I conducted a seminar on the theme 'Power of Positive Habits' this Sunday. "What are the three qualities that summarize the essential qualities of a corporate professional today?" I was asked by one of the students after the seminar.

This was an open question. There can be many possible answers. Many would be correct and suitable too. My immediate answer was activity, efficiency and effectiveness. Let us define them :

Activity : The ability to devote your time and energy to the job at hand. The more the time and energy devoted, the more active you are.

Efficiency: The relative pace and productivity of working i.e. output achieved divided by inputs applied. To put in very simple terms, it can be work divided by time.

Effectiveness: The results produced show the effectiveness i.e. the final output of the active efficiency.

This much is simple. But now the more important question : is there a choice between these? No. In fact, they always go together. When we are more active i.e. we work more, our efficiency also goes up. We tend to work faster when we practise more. Similarly, with greater devotion and speed, the possibility of getting positive end results also goes up!

How simple and interesting! The more we work, the more results we produce at a faster rate.

Time to tie up the lace?

Life is bigger than this! And more enjoyable too!!

Sometimes we try a lot to achieve something and hence ignore many other things. After failing to achieve the particular thing, we divert our attention towards the other things that have just left having knocked our door unsuccessfully many times, and to our horror, we discover that this was the thing we had been trying to achieve!

Sometimes we pursue a cause so passionately that it occupies all our energy and attention. Despite working so hard, it keeps slipping away. The more we miss it, the greater is the desire to have it. The more we desire for it, the greater is its propensity to give us a slip. And the vicious circle continues!

Sounds familiar. Isn't it?

The world has its own ways to teach us and to reward us. And lucky are those who learn these ways early in life. Others pick up these only after facing a lot of hardships. Let me share with you one such principle today. You may choose to call it a pearl of wisdom or just one observation. But please don't commit the mistake of calling it sheer pessimism and rejecting it. I had done the same when i was nearly twenty and it took me another twenty years to understand the same!

To put the things straight, this can be expressed in these many words, "Scarcity creates value!" or "Either you chase it or it chases you!" or "It's okay to be focused but it's better to keep enjoying the journey!"

Yes! All three expressions tell us the same lesson.

One can read the Economist with a feeling of determination to top the next quiz. And one can just read it with a sense of duty. And one can just read it to enjoy the interesting turn of events of the world and be fascinated about it. Who do you think stands the best chance to win the prize?

When one enters the mesmerizing world of marketing and concept selling, one faces the same dilemma again. One can make sure to have maximum calls per prospect and try one's best to get the word from the prospect's mouth before others. Or one can just analyse the actual need of the prospect, make him notice clearly that the product in question satisfies the need really well, leave one's business card and then proceed to the next prospect. Who do you think stands a better chance to get the order?

When one chases some target or a mission, it is an interesting scene for those who watch from the fence. They are also able to analyse the moves very well. You might have observed that when two people play Chess and the third one watches them, it's mostly the third one who thinks the best moves! Why is it so?

Now, the obvious answers. The one who enjoys reading is most likely to retain the facts and to win, of course! Similarly, the one who has clearly proved the value of his offering tends to get maximum orders. And yes, when you watch from a distance, you get a clearer picture!

Is it very difficult to set up a goal, proceed towards it and yet be detached? No, it's not. Just remind yourself that life is very big. Much bigger than this. And this too shall pass.

Let's enjoy the journey. Don't worry too much about the destination. Just make sure that the road is the right one. And keep travelling and keep enjoying. Just live life and be happy! Stay positive! Someone has rightly said that life is too serious to be taken seriously.